Join Assembly and Dotdash Meredith for "Metamorphosis," as we unveil new research that promises to reshape the way we understand and engage with consumers. Just as in nature, where caterpillars become beautiful butterflies, consumer behavior experiences its own form of metamorphosis driven by a variety of factors like technological advancements, societal changes, economic shifts, and environmental concerns. Whether you're a marketer, business strategist, or innovator, "Metamorphosis" offers invaluable insights and actionable data that will equip you with the knowledge to stay ahead in an ever-changing market.Â
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View the research here: https://assemblyglobal.com/metamorphosis
Event Highlights:
Research Presentation: Dive deep into the heart of our findings with a compelling presentation by renowned industry leaders.
Interactive Sessions: Engage with the data through interactive discussions designed to foster a deeper understanding and practical application of the research.
Exclusive Insights: Be among the first to access our comprehensive research report.
InStyle Beauty Bar:Â Grab InStyle Editor-in- Chief, Sally Holmes' spring favorites.
Networking Happy Hour: Connect with fellow industry professionals, thought leaders, and the brilliant minds behind the research.
During this session, we'll reveal the insights from our latest research study, conducted in partnership with Dotdash Meredith. Diving into a comprehensive analysis of consumer attitudes and behaviors, we’ll explore the shift from winter slumber into spring transformation with innovation & technology as an underlying influence. Get ready to be inspired by the transformative power of the seasons as we uncover the dynamic changes influencing consumers today.​
Panelists:
• Andrea Montano, EVP, Insights + Connections, Assembly
• Joetta Gobell, SVP, Data Strategy & Insights Dotdash Meredith and Cognitive Science, Ph.D.
Moderated by:Â Sally Holmes, Editor-in-Chief, InStyle
Consumers crave authenticity, seeking brands with shared values that advocate for causes close to their heart. However, there's a fine line between genuine advocacy and performative gestures that miss the mark. How can brands strike the right balance and create meaningful connections with their audience? In this panel, we've gathered a diverse group of top content creators and activists who have mastered the art of genuine advocacy. They'll share their insights, experiences, and strategies for nurturing authentic connections with consumers while driving positive change.
Panelists:
• Tanyka Renee, Travel and Lifestyle Creator
• Jordyn Pollack (He/Him), Entrepreneur and Content Creator
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Moderated by:Â Tyler Goldberg, Director of Political Strategy, AssemblyÂ
Move over fashion girlies, finfluencers are the new hot trend on social media. As experts in finance, these creators are sharing knowledge and know-how to help women clear debt, manage money, and build wealth – one investment at a time. In this panel, you’ll discover how this emerging creator category is reshaping the financial landscape and spurring fresh opportunities for brands and consumers alike.
Panelists:
• Sally Holmes, Editor-in-Chief, InStyle
• Ramona Ortega, Esq., Founder and CEO, Wealthbuild.ai
• Amanda Wolfe, Founder & CEO, SHEWOLFEOFWALLSTREET
• Syama Bunten, CEO, Scaling Retail and Host of Getting Rich Together podcast
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Moderated by:Â Caleb Silver, Editor-in-Chief, InvestopediaÂ
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